ChatGPT Answers, But It Rarely Refers: Inside the 45,000-Household Study Rewriting Search Economics
A Bocconi clickstream study finds ChatGPT refers out in 5.2% of sessions vs Google's 31.1% — and cuts traditional search 17% in twenty weeks.
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AI Search Intelligence
Daily intelligence on AI search engines, discovery shifts, and how machines are reshaping how information is found. Independent analysis — no sponsors, no affiliations.
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All →AI Search Just Split Into Three Rulebooks — And SEO Only Wins Two of Them
A 320-query study shows Google AI Mode and Perplexity cite by SEO rank, while ChatGPT and Claude ignore it. One playbook no longer works.
Anthropic's Jacobian Lens Shows Why AI Visibility Is Measured Too Late
Anthropic's Jacobian Lens shows why output-only AI visibility dashboards measure too late.
Muck Rack Says PR Wants AI Search Ownership. That Is the Signal.
Muck Rack's new PR study shows AI search visibility has an ownership gap, not just a tactics gap.
AI Answer Engines Are Becoming Transaction Layers
AI answer engines are adding native checkout. What agentic commerce changes for brand visibility—and who gets bought.
ChatGPT Voice Just Became an AI Search Surface
OpenAI's GPT-Live makes ChatGPT Voice a search surface with web search, memory, and visual answer cards.
Cloudflare and OpenAI's AI Search Pilot Turns Freshness Into Crawl Permission
Cloudflare and OpenAI are testing whether AI search can crawl by freshness signals instead of blind recrawling.
Earned Media AI Citations: Muck Rack's 84% 2026 Report
Muck Rack's 84% AI citation finding shows why earned media is becoming the trust layer for AI search.
How to Track AI Search Traffic Attribution
AI referral tracking now exposes a larger attribution gap than GA4 setup alone can solve.
Google AI Overviews Cut Publisher Clicks 39.8%: Ranking Is No Longer the Distribution Signal
A field experiment shows AI Overviews cut publisher clicks. The new signal is citation, not rank.