Introduction
Paralax.ai, operated by Paralabs LLC, is a web3 creator marketing platform that enables brands to connect with creators using cryptocurrency wallets for campaign creation and payments based on impressions. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website, platform, and services ("Services"). By using the Services, you consent to the practices described in this policy.
Information We Collect
We collect the following types of information when you interact with Paralax.ai:
Personal Information:
- Account and Wallet Data: When you register or log in using a web3 cryptocurrency wallet (e.g., MetaMask, WalletConnect), we collect your wallet address and any associated username or email address you provide.
- Contact Information: If you contact us or sign up for updates, we may collect your name, email address, or other contact details.
- Campaign and Creator Data: Information you provide when creating a campaign (e.g., brand details, campaign goals) or content as a creator (e.g., profile information, content metadata).
Usage and Technical Data:
- Platform Interactions: Data about your interactions with the Services, such as campaigns created, impressions tracked, and wallet transactions.
- Device and Browser Information: IP address, browser type, device identifiers, operating system, and other technical details collected automatically when you access our website or platform.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track user activity, analyze trends, and enhance your experience (see "Cookies" section below).
Blockchain Data:
Public blockchain data related to your wallet address, such as transaction hashes and wallet balances, when you fund your Paralax wallet or receive payouts as a creator. Note that blockchain transactions are inherently public and not controlled by Paralax.ai.
How We Use Your Information
We use the information we collect for the following purposes:
To Provide and Operate the Services:
- Authenticate your identity via your cryptocurrency wallet for secure login and transactions.
- Enable brands to create and manage campaigns and creators to produce and monetize content.
- Process payments from your Paralax wallet based on impressions generated and facilitate creator payouts.
To Improve and Personalize the Services:
- Analyze platform usage and impression data to enhance functionality, optimize campaign performance, and develop new features.
- Customize your experience, such as recommending relevant campaigns or creators.
To Communicate with You:
- Respond to inquiries, provide customer support, and notify you about campaign status, wallet balances, or platform updates.
- Send transactional notifications related to wallet funding, payments, or campaign approvals.
For Marketing and Promotions:
- With your consent, send updates, newsletters, or promotional materials about Paralax.ai's Services or features.
- You may opt out of marketing communications at any time (see "Your Rights" below).
For Legal and Security Purposes:
- Comply with legal obligations, resolve disputes, and enforce our Terms of Service.
- Detect and prevent fraud, abuse, or unauthorized activities, including suspicious blockchain transactions.
How We Share Your Information
We do not sell your personal information. We may share your information as follows:
- With Service Providers: We share data with trusted third-party providers (e.g., blockchain analytics, cloud hosting, or customer support tools) to operate the Services, subject to strict confidentiality agreements.
- With Creators and Brands: Campaign-related information (e.g., brand details, campaign briefs) may be shared with creators to facilitate content creation. Creator profile data may be shared with brands for campaign selection.
- On the Blockchain: Wallet addresses and transaction details (e.g., funding your Paralax wallet or creator payouts) are recorded on public blockchains, which are not controlled by Paralax.ai and are visible to anyone.
- For Legal Reasons: We may disclose information to comply with legal obligations, respond to government requests, or protect the rights, safety, or property of Paralax.ai, our users, or others.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to a successor entity, subject to this Privacy Policy.
Data Security
We implement robust security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security reviews. However, due to the nature of web3 technologies:
- Wallet Security: You are responsible for securing your cryptocurrency wallet and private keys. Paralax.ai is not liable for losses due to compromised wallets or unauthorized access.
- Blockchain Risks: Data recorded on public blockchains (e.g., wallet addresses, transaction details) is inherently public and cannot be deleted or modified by Paralax.ai.
We encourage you to use strong security practices, such as enabling two-factor authentication on your wallet and keeping your private keys confidential.
Third-Party Links and Services
The Services may integrate with or link to third-party platforms, such as cryptocurrency wallets, blockchain networks, or social media sites. We are not responsible for the privacy practices or content of these third parties. We recommend reviewing their privacy policies before sharing information.
Cookies and Tracking Technologies
We use cookies and similar technologies (e.g., web beacons, pixel tags) to:
- Authenticate users and maintain session security.
- Track platform usage, such as campaign interactions and impressions.
- Analyze trends and improve user experience.
You can manage or disable cookies through your browser settings, but this may affect your ability to use certain features of the Services. For blockchain-based interactions, we may use analytics tools to track public wallet activity (e.g., transaction volume) without collecting additional personal information.
GDPR Compliance
If you are located in the European Union (EU) or European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):
- Right to Be Informed: We provide transparent information about how we collect and use your personal data.
- Right to Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete personal data.
- Right to Erasure: You may request deletion of your personal data in certain circumstances, though this does not apply to data recorded on public blockchains.
- Right to Restrict Processing: You may request that we limit the processing of your personal data in specific cases.
- Right to Data Portability: You may request a copy of your personal data in a structured, machine-readable format for use with other services.
- Right to Object: You may object to the processing of your personal data, including for marketing purposes.
- Right to Withdraw Consent: If we process your data based on consent, you may withdraw it at any time.
We process personal data to perform our contract with you (e.g., providing the Services), comply with legal obligations, or pursue legitimate interests (e.g., improving the platform, preventing fraud). To exercise your GDPR rights, contact us at support@paralax.ai. For more details, consult the UK Information Commissioner's Office (ICO) or your local data protection authority.
California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to:
- Know what personal information we collect, use, or disclose about you.
- Request deletion of your personal information, subject to exceptions (e.g., blockchain data).
- Opt out of the sale of your personal information (note: we do not sell personal information).
To exercise these rights, contact us at support@paralax.ai.
Your Rights
Regardless of your location, you may:
- Access, correct, update, or delete your personal information (where feasible, given blockchain limitations).
- Opt out of marketing communications by clicking "unsubscribe" in emails or contacting us.
- Disable cookies through your browser settings, though this may impact platform functionality.
To exercise these rights, please contact us at support@paralax.ai. Note that we cannot delete or modify data recorded on public blockchains, such as wallet addresses or transaction records.
Data Retention
We retain personal information for as long as necessary to provide the Services, comply with legal obligations, or resolve disputes. Account data (e.g., wallet addresses, campaign details) is retained while your account is active and may be retained for a reasonable period after account closure, unless deletion is requested and feasible. Blockchain data (e.g., transactions) is permanent and cannot be deleted.
International Data Transfers
As a web3 platform, Paralax.ai operates globally, and your data may be processed in countries outside your jurisdiction, including the United States. We ensure appropriate safeguards, such as standard contractual clauses, for international data transfers to comply with GDPR and other applicable laws.
Changes to This Privacy Policy
We may update this Privacy Policy at any time to reflect changes in our practices or legal requirements. Updates will be posted on this page with the revised effective date. Your continued use of the Services after changes constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at support@paralax.ai.
